Raw Denim: A How To:
Step 1: Buy a great pair of raw denim - raw denim is self-explanatory, it’s denim that hasn’t been washed or treated, it goes straight from the field, to textile production, to garment production to store. That’s it. No washing, no treating, you can’t have raw legging jeans. The purpose for raw denim is that they’re suppose to last you a long time. That’s why raw denim tends to be more expensive because the material and quality of the denim is suppose to keep the jean durable and time lasting. Wearing them now, you’ll get that great dark washed-chic look and in a couple years you’ll get that look at my vintage faded-chic jeans look. Grab a pair of Officer Raw Denim Jeans at Superdry, they’re actually cheaper in comparison to other raw denim and cheaper than other brands of jeans that aren’t raw denim in the first place. Great investment.
Step 2: Let the jeans speak for themselves - Raw denim is a statement piece. Their not just an ordinary pair of jeans. People will notice how great your jeans are so don’t do up the rest of the outfit. For summer: cuff them above the ankle and pair it with a Superdry Tee and a great pair of sneakers.
Step 3: You wore them once you can wear them again - you know when you put a tshirt in the wash and it shrinks a little or even a pair of basic denim? How about a bright shirt… does it not lose it’s color after you wash it so many times? Raw denim will do all of those and them some if you wash them too much. Remember, it’s raw, so the indigo and dye and other crap that goes into fabric production will wash away losing your raw look and possibly staining your other clothes in the wash. I promise you, they’re not that dirty.. Wait to wash your jeans (in general) until their practically crawling to the washing machine.
Step 4: Food belongs in your freezer and oven not your clothes - google “how to treat raw denim,” and you’ll get a bunch of random. Putting jeans in your freezer kills bacteria? Putting jeans in your oven does something too? Sounds like a fire hazard. I’m not going to say that doing these things won’t serve a purpose, but my parents would throw a fit if my pants were next to their precious Lean Cuisine.
Step 5: When you have to wash them keep it simple - when it comes the time to wash your raw denim don’t over do it. First, wash the jeans by itself, ALWAYS. Why? because do you really want all your clothes to be blue? Set the washer on delicate cycle - cold water. A lot of people say use white vinegar, which could work, but I’ve found if you just use a splash of your laundry detergent it does the trick. When the cycle is done, I’d suggest line or air dry them, but if you’re like me and live in the city/400 sq. ft. studio apartment that this kind of dry is out of the question. Therefore, throw your jeans into the dryer and put the cycle on delicate again and only dry long enough to eliminate the excess water. When the jeans are just slightly “I ran out in the rain real quick” damp take them out and hang them up. Let your air conditioner do the rest.
It seems like a process and it kind of is, especially if you’re like me and kind of just throw everything into the washer and dryer. However, if you take the extra time to treat your raw denim correctly you’ll notice that your denim will last an even longer time.
keep classy kids, even if school’s out.
Now that it is slowly warming up it is time to pick up some new great pieces. This twill trailer tie shirt and standard piped jeans are two super cute new items. Make sure you stop into your local store your check out www.superdry.com
With these two pieces alone your can mix and match with tons of other Superdry items!