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Raw Denim: A How To:
Step 1: Buy a great pair of raw denim - raw denim is self-explanatory, it’s denim that hasn’t been washed or treated, it goes straight from the field, to textile production, to garment production to store. That’s it. No washing, no treating, you can’t have raw legging jeans. The purpose for raw denim is that they’re suppose to last you a long time. That’s why raw denim tends to be more expensive because the material and quality of the denim is suppose to keep the jean durable and time lasting. Wearing them now, you’ll get that great dark washed-chic look and in a couple years you’ll get that look at my vintage faded-chic jeans look. Grab a pair of Officer Raw Denim Jeans at Superdry, they’re actually cheaper in comparison to other raw denim and cheaper than other brands of jeans that aren’t raw denim in the first place. Great investment.
Step 2: Let the jeans speak for themselves - Raw denim is a statement piece. Their not just an ordinary pair of jeans. People will notice how great your jeans are so don’t do up the rest of the outfit. For summer: cuff them above the ankle and pair it with a Superdry Tee and a great pair of sneakers.
Step 3: You wore them once you can wear them again - you know when you put a tshirt in the wash and it shrinks a little or even a pair of basic denim? How about a bright shirt… does it not lose it’s color after you wash it so many times? Raw denim will do all of those and them some if you wash them too much. Remember, it’s raw, so the indigo and dye and other crap that goes into fabric production will wash away losing your raw look and possibly staining your other clothes in the wash. I promise you, they’re not that dirty.. Wait to wash your jeans (in general) until their practically crawling to the washing machine.
Step 4: Food belongs in your freezer and oven not your clothes - google “how to treat raw denim,” and you’ll get a bunch of random. Putting jeans in your freezer kills bacteria? Putting jeans in your oven does something too? Sounds like a fire hazard. I’m not going to say that doing these things won’t serve a purpose, but my parents would throw a fit if my pants were next to their precious Lean Cuisine. 
Step 5: When you have to wash them keep it simple - when it comes the time to wash your raw denim don’t over do it. First, wash the jeans by itself, ALWAYS. Why? because do you really want all your clothes to be blue? Set the washer on delicate cycle - cold water. A lot of people say use white vinegar, which could work, but I’ve found if you just use a splash of your laundry detergent it does the trick. When the cycle is done, I’d suggest line or air dry them, but if you’re like me and live in the city/400 sq. ft. studio apartment that this kind of dry is out of the question. Therefore, throw your jeans into the dryer and put the cycle on delicate again and only dry long enough to eliminate the excess water. When the jeans are just slightly “I ran out in the rain real quick” damp take them out and hang them up. Let your air conditioner do the rest.
It seems like a process and it kind of is, especially if you’re like me and kind of just throw everything into the washer and dryer. However, if you take the extra time to treat your raw denim correctly you’ll notice that your denim will last an even longer time.
keep classy kids, even if school’s out.
follow: @the_tylerjames

Raw Denim: A How To:

Step 1: Buy a great pair of raw denim - raw denim is self-explanatory, it’s denim that hasn’t been washed or treated, it goes straight from the field, to textile production, to garment production to store. That’s it. No washing, no treating, you can’t have raw legging jeans. The purpose for raw denim is that they’re suppose to last you a long time. That’s why raw denim tends to be more expensive because the material and quality of the denim is suppose to keep the jean durable and time lasting. Wearing them now, you’ll get that great dark washed-chic look and in a couple years you’ll get that look at my vintage faded-chic jeans look. Grab a pair of Officer Raw Denim Jeans at Superdry, they’re actually cheaper in comparison to other raw denim and cheaper than other brands of jeans that aren’t raw denim in the first place. Great investment.

Step 2: Let the jeans speak for themselves - Raw denim is a statement piece. Their not just an ordinary pair of jeans. People will notice how great your jeans are so don’t do up the rest of the outfit. For summer: cuff them above the ankle and pair it with a Superdry Tee and a great pair of sneakers.

Step 3: You wore them once you can wear them again - you know when you put a tshirt in the wash and it shrinks a little or even a pair of basic denim? How about a bright shirt… does it not lose it’s color after you wash it so many times? Raw denim will do all of those and them some if you wash them too much. Remember, it’s raw, so the indigo and dye and other crap that goes into fabric production will wash away losing your raw look and possibly staining your other clothes in the wash. I promise you, they’re not that dirty.. Wait to wash your jeans (in general) until their practically crawling to the washing machine.

Step 4: Food belongs in your freezer and oven not your clothes - google “how to treat raw denim,” and you’ll get a bunch of random. Putting jeans in your freezer kills bacteria? Putting jeans in your oven does something too? Sounds like a fire hazard. I’m not going to say that doing these things won’t serve a purpose, but my parents would throw a fit if my pants were next to their precious Lean Cuisine. 

Step 5: When you have to wash them keep it simple - when it comes the time to wash your raw denim don’t over do it. First, wash the jeans by itself, ALWAYS. Why? because do you really want all your clothes to be blue? Set the washer on delicate cycle - cold water. A lot of people say use white vinegar, which could work, but I’ve found if you just use a splash of your laundry detergent it does the trick. When the cycle is done, I’d suggest line or air dry them, but if you’re like me and live in the city/400 sq. ft. studio apartment that this kind of dry is out of the question. Therefore, throw your jeans into the dryer and put the cycle on delicate again and only dry long enough to eliminate the excess water. When the jeans are just slightly “I ran out in the rain real quick” damp take them out and hang them up. Let your air conditioner do the rest.

It seems like a process and it kind of is, especially if you’re like me and kind of just throw everything into the washer and dryer. However, if you take the extra time to treat your raw denim correctly you’ll notice that your denim will last an even longer time.

keep classy kids, even if school’s out.

follow: @the_tylerjames


The last event:

Last Thursday, Krystal and I had our final event, our Grad Party Celebration. We had a bunch of our friends and family come out and support the event. In fact, my favorite cousin, Ariel, from Chicago even showed up to support. The grad party was the last time I was going to see her before she left, hence, the emo goodbye hug picture.

This event made me realize that Superdry has given me more than just a bunch of tshirts and something to put on my resume. It brought me closer to my friends and family, whom with my busy schedule I rarely get to see, but this semester, my work revolved around getting the people I love involved with the brand I love.

My ambassadorship also really introduced me to a lot of new people that I now call my friends. The top picture is me and just a handful of Team PSA, a great group of people who were at first my clients, but now are a great group of people that showed up to support me at my grad party.

Therefore, in more ways than one, I’m honestly very thankful for Superdry University. And though I’m saving my emo goodbye post for my very last tumblr post, I know for sure I’m going to miss the time I’ve had being a Superdry Ambassador.

Follow @the_Tylerjames

To all 17 loyal tumblr followers and to the UMN community help us celebrate our Superdry Semester!
It’s been a great couple of months and we want to give back to the people who really helped us make this semester a success. That includes our friends, family, followers, but also the entire UMN campus who let Krystal and I do our thing. It was everybody’s love and support that really made our experience memorable.
Therefore, we’re having a little get together at the SuperdryStore MOA. They’ll be snacks, drinks, prizes and giveaways, but best of all THE WHOLE STORE WILL BE 50 percent off!
This is the last time that Krystal and I will be able to offer this kind of discount so come out and get your shop on. Please RSVP with umtc@usa.superdry.com
hope we’ll see you there!
follow @the_tylerjames

To all 17 loyal tumblr followers and to the UMN community help us celebrate our Superdry Semester!

It’s been a great couple of months and we want to give back to the people who really helped us make this semester a success. That includes our friends, family, followers, but also the entire UMN campus who let Krystal and I do our thing. It was everybody’s love and support that really made our experience memorable.

Therefore, we’re having a little get together at the SuperdryStore MOA. They’ll be snacks, drinks, prizes and giveaways, but best of all THE WHOLE STORE WILL BE 50 percent off!

This is the last time that Krystal and I will be able to offer this kind of discount so come out and get your shop on. Please RSVP with umtc@usa.superdry.com

hope we’ll see you there!

follow @the_tylerjames


Superdry Solves my Fashion Pet peeves for Men:

So I have a bunch of fashion pet peeves. Both for men and women. Athletic crew socks with dress shoes, four-five-six button suits, suits without back vents, knit beenies when it’s not cold outside, eye glasses that aren’t prescription, running shoes with premium denim, sweat pants as pants, clothes that have a big logo or word on a part of the body that shouldn’t draw attention, (seriously why would you want the word “pink” on your butt?!) the list goes on and on… and some of these things can’t be fixed, but here are a few of my pet peeves that a quick stop or a “click” stop at the Superdry store or Superdry.com can help rid you of these bad fashion habits.

  1. Undershirts are meant to be under! - Here’s a rule of thumb: whatever department where a garment would be found in a store, should match the purpose, or place of a garment. For example, loungewear should be used at home on the couch and not at the mall, workout wear belongs at the gym and not a casual restaurant, and in this situation, underwear, is well.. UNDERWEAR. I can’t stand it when I see a guy wearing a undershirt that we all know was bought as a pack of five, $9.95 WalMart thank you very much Mr. V-Neck. Those are called undershirts, they’re meant to be worn under something. That’s why they’re so cheap! SOLUTION: Stock up on some Superdry underwear Vee T-Shirts. It’s still an undershirt, but it’s made with premium cotton, is nicely fitted and best of all, doesn’t look cheap! Wear it like the model in the picture and layer it on.
  2. Visible Underwear -Are you in a prison? Is your name Jared and did you just loose a ton of weight thanks to Subway? SAGGING IS NOT CUTE AND IT IS NOT IN FASHION, I DON’T CARE IF YOU’RE FROM THE HOOD, A SKATER BOI - AVRIL LAVINE OR IF YOU JUST LOST A TON OF WEIGHT EATING OVEN ROASTED CHICKEN BREAST ON WHEAT! I guess, sagging is not really the huge issue though. Remember, fashion is a representation of your best self, why? Because what if you run into a celeb? a future girlfriend? a future boss? You never know who you’re going to meet, and do really want to risk lookin’ busted? That is why everything that could (even though it shouldn’t) be visible is incredibly important to be the best. Boxer shorts with little dinosaurs that mom bought when you were in high school, fruit of the loom walmart $9.95 multipack … NOT CUTE! Solution: the Superdry Bespoke Button Boxer. Why I love this boxer? Because it’s more of a boxerbrief, but with a boxer look, this means you look chic, but.. um… the parts are going to stay in nicely…?!?!?!  They come in neutral colors so nobody has to question your sexuality and if you drop something and have to bend over everybody will know that you have great taste just by looking at that waistband.
  3. Plaid and a bright graphic t and a colored pair of flip flops and a colored hat and a…There is such a thing as too much color and too much pattern. Bright colors and plaids are always in for the season, but many men and women don’t practice what I call the neutralizer effect: If you’re going to wear a super bright or big patterned article of clothing you need to neutralize it, or water it down with a subtle neutral color. For example, I have a great pair of cobalt blue chinos, that are.. VERY BLUE… therefore, I got to get my neutralizer effect on, I pair it with a simple light grey button down, or a clean classic white Tee. Superdry has these great Washbasket Plaid shorts that look awesome, but could go wrong if paired the wrong way. Here’s the trick with plaid, it’s the same idea as the neutralizer effect: pick up one color from the plaid and pair with a shade similar to that color. Like in the picture: the short has some blue and it’s paired with a navy polo. (notice to how the shoes and hoodie are grey… hello, neutrals!) Now you’ll look put together casual as opposed to just umm… “casual..”

I could go on and on about all my pet peeves and how Superdry can solve them, but this is tumblr. I think Superdry should get me to write a book.

In other news, I can’t believe I just wrote a whole paragraph about proper men’s underwear. Wow, where is my life heading?

Follow: @the_tylerjames


So I’m a little late on my blog updates:

I was out of town all weekend for a wedding and let me tell you, life sucks without free wifi. “There’s a Starbucks practically everywhere?!” Yeah, no… not in Southern Minnesota. However, I’m posting nonetheless and well, I’m rather thankful for this wedding experience.

Superdry won’t be designing Japanese inspired/British tailored wedding dresses soon, in fact, Superdry is rather far from formal. However, Superdry is not just about that London-Street look, they’re about finding great Superdry Brand pieces that help enhance and/or create a style of your own. So here’s a few tips on how to spice up a drab formal look into a Superdry chic kind of event.

The Leather Jacket: Leather jackets are all season kind of pieces. Let’s face it, churches and hotel banquet halls are always freezing inside. Furthermore, maybe it’s estrogen that causes you girls to get cold at random times, but it seems like girls are always cold! Now in most formal events, to fix this problem, you’d probably grab a pashmina, or a shawl… what are you 53? Kick it up by throwing a leather jacket over your strapless dress. Not only will it give you the warmth you need as you spend hours sitting in a cold chapel watching one of your random cousins get married, but you’ll look sexy, sophisticated and do I dare say it… better than the bride.

Espadrilles: I don’t get it, here these guys invite people to a wedding, sweet sixteen, debut, quince, what have you, and the invitations says “FORMAL ATTIRE..” but then they expect you to dance the night away on a dance floor, in your heels? How is one suppose to “criss-cross” during the chacha slide in six inch stilettos? Well, unfortunately, if you’re not the bride and or birthday girl and or Jewish girl making your way into the world you have absolutely no say on what to wear or not. If it’s formal dress code, don’t ditch your heels, instead throw some Superdry Espadrilles into your bag. They’re compact and lightweight so they’ll fit in any small bag, but also give the comfort and support you need when the DJ puts on Lil Jon. They come in a variety of colors to go with your outfit and let’s be honest all the ladies will be jealous when their feet start dying in the middle of the YMCA.

The Watch: and finally a little something for the guys. Superdry doesn’t really sell suits n’ such, but it’s a the little things that really help bring a look together. If you’re my dad, it’s usually cufflinks. If you’re a fashion-sexual, like myself, it should be a great tie bar or a colorful pair of socks. However, don’t forget your watch! I know, you check the time on your phone, but watches are underestimated accessories. They represent classic elegance. As in, I’m so sophisticated I check time with my watch and not my phone. This Superdry Emperor watch, can really bring that class and sophistication to your look, but also bring that Superdry edge that is so distinctly you. This way when your great auntie starts doing her own rendition of the Cha-Cha slide you can look at that watch and know.. it’s time to go.

There seems to be a theme within all my blog posts. As in, there’s a little something for everybody and every occasion at Superdry. Maybe it’s not obvious, but it’s a the little details that really contribute to somebody’s overall style.

Oh and I know that my wedding date and I are not wearing anything Superdry in that top picture, but let’s be honest, how good do I look in seafoam green?

Stay classy kids! Even if school is out.

follow: @the_tylerjames


A very Superdry Mother’s Day:

Believe it or not, there’s a little something for everybody at Superdry. My Ma, God bless her, is so selfless, always concerned about others before herself. She still got her youthful looks (which thanks ma for them genetics,) but needs an update in the swag department. Now I don’t see my mom in a signature tank dress, I mean she’s 56 not 22, I mean, let’s just be honest, but it’s the small things that really make a 56 year old feel 22.

Get your mom a signature Superdry messenger bag for work, or pair of Superdry flip-flops to wear by the pool. All her friends and coworkers will be like.. oh my God, your son/daughter is so stylish and chic… and she can simply say “oh they take after their mother.”

Remember: flowers die, cards are cheesy, and lunch at Red Lobster is less than gourmet nor is it worth the stomach pains (or is that just me?) This year upgrade Mother’s Day, by upgrading ma’s style. If she’s the best mom in world, she should also be the best looking mom in the world.


SUPERDRY TAKES OVER SPRING JAM!

This weekend was beyond epic, the crowd went wild for a chance to get free Superdry goodies. We had a fun trivia game getting the people involved. Hope everyone had a great time.

Twitter: Krystal_peal

The Superdry Lumberjack

I’ve been doing Superdry Events and have conversed with enough people about the brand and it seems that I always get the same question:

"So what is Superdry known for?!"

Of course, naturally, I say strong urban/Japanese inspired pieces with clean, classic British tailoring. I go on to mention, great leather jackets, windcheater jackets, jackets in general, awesome graphic tshirts, good denim, but I always forget to mention one Superdry staple that can be a staple for practically anybody. In Minnesota we call it a flannel, but at Superdry we call it theLumberjack.

It is a simple, yet trendy, tailored button down made with premium cotton. They come in all different styles and colors, in the winter or cooler seasons you can sport a Lumberjack with a hood attached to it. Or lighter weight cotton, for the warm summer season.

The Lumberjack that Disney Star, Brenda Song, is wearing, is perfect as an in between season look. Pair it with a great pair of Superdry premium denim, layer it with a graphic tee and jacket, or just wear simple with sleeves rolled up. Either way, you’re sure to be Superdry swagged out yo!

Therefore, what’s Superdry known for? Well, a bunch of stuff, but if you need something iconic Superdry, go with a Lumberjack, there’s a style and color for everybody. Message us and get 20 percent off your Lumberjack today.

follow: @the_tylerjames


SPOTTED: Joe a student in the College of Design at the University of Minnesota rocking a navy blue windcheater. The Superdry Technical Windcheater jacket made from woven ripstop fabric with triple layer zip, mesh lining, ribbed collar & cuffs, drawstring hem and 2 external pockets. Perfect as we ease into summer. 

Twitter: Krystal _peal 


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